January 3, 2008

Agent Commissions Holding Steady

Home sales have fallen throughout most of the country, but real estate agent commissions appear to be holding steady at just over 5%.

The total amount of commissions paid to agents and brokers dropped this year as home sales tumbled. Agents are expected to collect $55 billion in commissions this year, compared to about $65 billion in 2006, $68 billion in 2005 and $61 billion in 2004.

Americans paid $19 billion more in commissions in 2007 than in 2000 largely because of the surge in home prices during the boom. But Realtors aren't celebrating. The number of agents ballooned during the boom when business was plentiful. These days, listings often linger for months.

August 30, 2007

Home Prices Are Dropping And Will Continue To Do So Say Economists

down.gif The New York Times is reporting that the median price of American homes is expect to drop for the first time in 50 years. This eventuality is going to spell even more trouble for homeowners who are either trying to sell their home now, or will be forced to sell in the near future. The thing that is amazing about this story is that so many people in the real estate industry said that the nationwide decline in home prices would never happen.

From the NY Times:

In all, Global Insight expects a decline of 4 percent, or roughly 10 percent in inflation-adjusted terms, between the peak earlier this year and the projected low point in 2009. In California, prices are expected to decline 16 percent — or about 20 percent after taking inflation into account.

As of July 2007, the median home price of all homes for sale in New Jersey was $449,000. That means by these projections the median home price in 2009 may be closer to $404,000.

Need to sell now before time blows up 10% of the profit you stand to make? Call or email us today.

Tags : : : :

June 12, 2007

Agent v. FSBO - In New Jersey What Is Better?

BusinessWeek writer Dean Foust wrote a column for their Hot Property section where he looks at the timeless question of Agent v FSBO. I like that Dean brought up motivation as a factor for how agents influence their client's (the seller) decision to 'work with a buyer'.


In the world of agents, it's all about turns. Better to move that house today, than wait another six weeks for $20,000 more, since their cut of that higher price is roughly $300 (or 1.5%, assuming the 6% commission is split four ways between two agents and two brokerages). Flip and move on, flip and move on.

Homeowners need to keep in mind that their agent is human. Their agent may be a hustler working to get as many people in to see their home as possible and marketing the home in a variety of ways, but at the end of the day it will always come down to how much more money is the agent going to make by getting a higher sale price compared to how long it will take or what they have to do to get that higher amount.

Many homeowners see that they make the same if not a little more selling by themselves versus listing with an agent. The question comes down to the amount of time you have. Selling with an agent will 99% of the time get your home sold faster, but probably not as fast as you might expect.

In the first 6 months of 2007, there were 167 homes sold by agents in Middlesex County New Jersey, and the average time it took to them to sell the home was 105 days. During that same time, 5,289 homes in Middlesex County were listed for sale with an agent. That works out to be 1 sale for every 32 homes listed in the same 6 month period.

A 1:32 ratio shows that the market is tight even for homes that are priced right and in great condition. Clearwater Properties buys all types of homes in all types of condition. If you are a FSBO that wants to sell your home and are flexible with either your price or your terms, you should contact us TODAY so we can work with you.

FSBOCard.gif

Tags - FSBO : Agent : Home Sale : new jersey

June 1, 2007

6 Steps To Break The Will Of A FSBO

Attention all For Sale By Owners (FSBOs) out there who are tired of all the the phone calls and letters coming in from agents looking to list your home. Here is a 6 step sheet from RISMedia that coaches agents how to get you to give up your quest to keep all the profits from your home and list with them.

Its interesting that tying their commission percentage to their actual performance is not listed as a tip.

Before you sign on to a 6 month listing with an agent who may or may not find you a buyer, reach out to us.

May 31, 2007

Home Auction - An Overview of My Experience

Today I made it back in one piece from my adventure with my wife, in-laws, 4 year old 1 year old sons and headed over to the auction taking place down the street that I blogged about earlier.

I didn't think I'd have too much luck persuading the owner or auctioneer to give me access to their WiFi connection so I could live blog the action so I had to make due typing my observations on my crackberry. Below is an account of how it all shook out.

At 5PM the home at 228 Palm Island NW was open to for inspection by all prospective bidders. The inspection period would last from 5PM until 7PM and then the fun would start.

I showed up at about 6:45 or so and took a quick walk through of the home. The house boasted 4 beds, 4.5 baths, dining, living and family rooms, 2 car garage, large in-ground swimming pool and a deep water dock. You can see a flyer for the property here.

Right around 7 I went outside and there were about 50 or so people there. The mix of people was eclectic, a few young first-time home buyers looking for a deal, some investors, real estate agents, the family of the homeowners (or soon to be previous owners if all works out according to plan). It was interesting to see that there were several real estate agents at the auction with their buyer client(s). One agent had three of her buyers there which I found interesting.

There were 25 or so chairs set up alongside the pool with only about 8 or 9 people sitting around. Other people were siting on lounge chairs around the pool watching the sunset while others were scattered around the covered patio. Many people there seemed to know each other from other auctions or just from the community (the feeling of community in our neighborhood is on of the greatest things about living here even if only part-time).

Slowly as 7PM start nears the folding chairs start to fill up. The auctioneer strides up to the podium, checks the microphone and his mini-tape recorder. Everything seems set so all can hear and nobody will be able to dispute. Also joining the auction mayhem, though peripherally, are the neighbors who are sitting in their screened in porches sipping evening cocktails and eyeing up their potential new neighbor(s). The young couple who walked in with me take some seats in the last row and seem quite nervous of what they are about to embark on.

I overhear a lot of people handicapping how they expect the auction to go. I hear someone say they believe that the lot is worth 600. Handicapper #1 says that he is going to open the bidding at 750. The auctioneer comes out and give everyone a 5 minute warning.

The auction begins with the auctioneer coming out and launching right into "25, 50, 75, 100 - Lets Have An Auction!" Nobody in the audience raised their card and we are all now lectured by the auctioneer that we need to be "in it to win it". The rules of the auction are that the winning bidder needs to have a $25,000 deposited by noon the following day in the auction company's escrow account. The terms and conditions of the sale are as follows: Highest bid wins but the final offer is contingent on being acceptable to the seller. There is a 10% buyers premium placed on the winning bid which is payable to the auction company. Basically if the winning bid is $100,000, the buyer will actually pay $110,000 ($100,000 to the seller and $10,000 to the auction company). Closing will be on July 16 2007. 2006 taxes on the property were $19,900 and wind/flood insurance is $7,000 per year. The auctioneer the does a 5 minute or so sales pitch on all of the amenities the home has. He asks the audience if anyone has any questions. Only one is asked by a bidder and it has to do with the whether the 10% buyers premium is negotiable. The answer is "No".

And we are off - Bidding opens with a $750,000 bid offered by Handicapper #1. Goes to 825 then to 875, to 900, 925, 950 and it gets stuck here for a while. The auctioneer stops the bidding and starts to tell a story about how the crowd should be more excited about the auction since it is such a great house and the current bid price is so low. When he starts again the bidding up again he messes up and starts at 925 which his partner quickly reminds him of and he gets back on the correct price. The high bid moves to 975 and hangs there for a while at which point the auctioneer starts addressing Handicapper #1 who is standing next to me. Apparently Handicapper #1 was at another auction run by this company where the winning bid was $875,000 for a house which was a tear-down. Handicapper #1 seems less than thrilled about being singled out by the auctioneer and also informs him that the winning bid was 815 not 875. The auctioneer begins to chastise the crowd for "sleeping" and not getting more excited about this great opportunity.

The high bid next goes to an even $ million and the auctioneer is trying to get a bid of $1.25 million - no takers. He drops it to 1.1 then to 1.05. He starts chanting the mantra "125 gets it, 125 gets it 125 gets it".

The high bid jumps to 1.1 and he tries to get 1.175 - the bidding is now bouncing back and forth between two buyers. One is an 50+ year old gentlemen in the back that seems almost disinterested in the process which I find odd considering the amount of money he is pledging to spend, and a guy, mid 30's sitting in the front row and talking on a cell phone. He is obviously taking bidding orders from a mystery person. The bidding now jumps to $1.2 million and those in the crowd seem to have reached the point where they are no longer interested in what is going on. People start to have conversations among themselves and others start to leave.

The auctioneer sees that $1.2 is most likely the highest that the bids are going to get so he informs the crowd that he is halting the auction while he goes and speaks to the owner. A few minutes later he returns and begins to discuss the wonderful features of the home. He then informs the crowd that the least that the owner will accept is $1.25 million. There are no takers. The auctioneer not wanting to lose his sale, now informs us that the previously non-negotiable 10% buyers premium is now negotiable if someone will meet the $1.25 million mark. Again there are no takers and the auction is over. The home is not sold, no commissions or premiums are made and there are a lot of chairs to be put away.

Back when the auctioneer left to go discuss the numbers with the owner, I began to talk to a real estate agent who was standing next to me. I asked him what he thought the property was worth and he told me that he had an appraisal done on the home it came back at $1.1 million. If the bidder who had bid $1.2 million had his offer accepted, he would have (with the buyer premium included) over paid for the property by $220,000.

A couple of observations from this experience. First, I have to commend the seller for doing something different and making his home stand out from the rest that are for sale in the neighborhood. His different approach to selling his home generated a buzz and brought people in to his house. Granted not everyone there was a buyer, but they were there and they will certainly tell others of what they experienced/saw and a conversation about this home was created. In this market you need to make yourself stand out if you hope to have a chance of selling your property on your own terms.

At the same time I commend this buyer, I also have to point out that in my opinion, greed cost him, and cost him big. His house was appraised at $1.1 million and he had an offer of $1.2 million. He nixed the deal in an attempt to gain another $50,000. Now don't get me wrong, 50,000 is nothing to sneeze at, however when compared to the extra $100,000 he already had above the appraised price, he was foolish to let the deal go. Not only has he lost the sale, but now buyers using agents that were at the auction, or in their same brokerages, know what he is expecting to get for the house.

Taking a different approach was a great move that could have been successful if not for the all powerful emotion of greed.

May 26, 2007

Lots of Homes For Sale in Clearwater Florida

I am down in Clearwater Florida for the Memorial Day holiday and I can't keep from noticing all of the properties that are for sale. Just on the street that my condo is located on, there are almost 30 single family houses or condos for sale. 30 properties for sale all on the same 1.8 mile long road. How do you make your property stand out in this market when you have competition coming at you from all sides? Be different. Don't do the same old thing, or allow your listing agent to just stick a sign in the front yard and hope that a buyer picks your house over the 29 others.

Some of the homeowners with properties for sale on my street are taking non-traditional steps to getting buyers to bite. I saw one that is offering a lease purchase, another that is offering their property for extended rent and another is holding an auction next week. I will still be in town so I may go over to the auction to see how it goes.

Homeowners who have the luxury of time can wait for the market to improve or the competition to lessen. However, those who need to sell for whatever reason need to make sure that they are doing everything possible to stand out and differentiate their home if they hope to sell.

Take a look at a quick video I shot of some of the houses for sale that I saw. Click on the video below and be sure to mosey on over to the Clearwater Properties YouTube channel.

May 21, 2007

New Jersey Home Sellers on Businessweek News

Check out this Businessweek news segment that discusses the pros and cons of selling your house yourself (fsbo).

The piece is interesting because it shows how two different New Jersey homeowners went about selling their homes in this market. The first person sold without an agent and claims to have saved $40,000. The other person used a broker who she claims was able to generate a bidding war between buyers - What is it 2002 again?

One main point that people who chose to sell their home by themselves need to be aware of is how their personal timeline will be impacted by not having an agent working on their behalf. When you need to sell your home you can't waste time on marketing your property yourself in order to save a few thousand dollars.

May 18, 2007

New Jersey Housing Prices

The New Jersey Star Ledger is reporting that the state's housing slump seems to be reaching its bottom. Where are they getting this information from? Yep, you guessed it, the NAR.

The Ledger article is linked above for you to read and you can read why other industry professionals have a more guarded opinion as to New Jersey's housing situation. What I think will be of interest to readers of this blog are the pricing numbers across the state.

The strongest price increase in the state was in Mercer County, where the median price rose 7.1 percent, to $283,800, followed by Atlantic City at $264,600, up 5.1 percent, and finally, the Newark-Union area, which rose 4.5 percent, to $423,700. The Newark-Union area includes Essex, Hunterdon, Morris, Sussex and Union counties.

In the Edison area, which includes Middlesex, Monmouth, Ocean and Somerset counties, the median home price fell 3.4 percent, to $363,500.

I don't think that we are quite out of the woods yet in terms of house prices. It still is very much a buyer's market so if you are selling, you have to make sure you do everything you can to separate your house from its competition. For a good post on helpful selling hints take a look at what Jill (a.k.a. Kathy) has to say.

May 15, 2007

Trulia - A True Resource For Home Pricing

This week's Homeowner Web Resource is Trulia - another online tool that like Zillow, will assist with determining your home's value based on the local market. Trulia takes finding information to an entirely different level though.

First, a homeowner can look at a majority of the homes that are currently listed for sale in a town. This is an image of Trulia's interactive map which shows 75 of the 201 homes currently for sale in Edison New Jersey.

Think your home is worth $300,000? Use Trulia to make sure. By looking at what comparable properties have sold for you can be sure that you (or your agent) are asking a realistic amount for your home. Price it wrong in this tight market and you will be waiting a long time for a buyer.

What is the current average listing price of a 3 bedroom house in Edison? During the week of April 26, 2007 through May 2, 2007, the average is $414,400 (a .04% increase since mid-april).

The timeliness of the information and the ease of ues really makes Trulia a standout service for homeowners. Also be sure to use the heat maps and voices tools provided on the site to learn more about trends and discuss happenings in the area with professionals who have local knowledge.

May 13, 2007

6% Commission - The 60 Minutes Episode That Realtors Don't Want You To See

220px-New60minutes.jpg

Monday is going to be a tough day in the office for the executives at the National Association of Realtors. Tonight Lesley Stahl and the 60 Minutes team is asking them a very uncomfortable question - Why should someone selling their home pay an agent a 6% commission when there are plenty of online resources available?

6% - Realtors’ sacrosanct commission rate of 6 percent may be in jeopardy due to emerging online competition from Internet real estate sellers and buyers. Lesley Stahl reports. Richard Bonin is the producer.

Do you think that the organization is worried that the public may catch on to the 6% scam? According to these talking points that were circulated to agents, maybe -

"Bottom line is that we don't expect that the segment will make Realtors happy, but it could have been much, much worse," the NAR said in the memo. "Be glad that it's Mother's Day and the show will probably draw fewer than its average 14 million viewers."

Check out our Web Resources For Homeowners section that has info on how to sell your house without an agent.

March 16, 2007

For Sale By Owner - Soft Market, Hard Sale?

In last week's Homeowner Web Resource I pointed to an article that outlined some of the drawbacks to selling your home as a fisbo (For Sale By Owner).

Everyone who is trying to sell their house in this market knows that it is soft and buyers are wielding more power than they have in past few years. How does the soft market affect how you market your property for sale by owner?

First I think we need to look at what motivates people to sell their house without an agent. They want to retain as much equity that they have built as possible and don't want to hand over 5% to 7% to an agent. I understand this logic and always work deals with owners that maximizes the amount of money they are able to walk away with. However, in a soft market selling by yourself can more often be a hard sale.

In order to maximize your chances of selling in a soft market owners should consider building in appropriate discounts. Owners who are willing to part with a fraction of the money they are saving on an agent commission can be built into a lower asking price for your home. Buyers love discounts and homes that are being sold privately can improve their chances of being sold when an appropriate discount is provided.


March 12, 2007

Selling Your House Without An Agent

This week's Homeowner Web Resource comes from SmartMoney and is an outline of the benefits and pitfalls of selling your house without an agent.

The article provides interesting information for those homeowners who are exploring the fisbo (FSBO - for sale by owner) route. Selling your property without an agent can certainly save you money, but it is hard work.


When you're ready to advertise your home, cast a wide net. Because your house won't be included in the multiple-listing service (or MLS, where members of the National Association of Realtors pool their real-estate listings to stimulate sales) you've got to generate traffic on your own. Buy classified ads in all your local papers, including shoppers and weekly alternative publications. Many areas have freebie real-estate newspapers that cater to people selling their own homes. You may also want to list your home online.